Services

Three ways to work
with GenWA.

Whether you need strategic guidance, a proven contact centre AI deployment, or a full agentic intelligence layer — we meet you where you are and build from there.

What We Do

Start anywhere. Scale everywhere.

Each service stands alone or combines with the others. Most clients begin with Advisory — and many add Contact Centre AI or the Intelligence Layer as confidence grows.

Advisory

GenWA Advisory

Bespoke, hands-on engagement. Experienced financial services professionals working alongside your team to design, scope, and deliver AI transformation that actually sticks.

  • Current state assessment — where AI adds real value
  • Use case prioritisation — what to build first and why
  • POC design and delivery — scoped, structured, low-risk
  • Team enablement — alongside your people, not around them
  • Best for mid-tier banks, building societies, BPOs, and debt purchasers
Contact Centre AI

AI for Contact Centres

Faster resolution, lower cost, better compliance — without replacing what works. We've deployed contact centre AI for many clients across financial services, and we know how to make it land in production.

  • AWS Connect setup & configuration
  • Amazon Nova Sonic — AI-powered voice
  • Contact Lens — analytics & compliance monitoring
  • Dialler integration
  • Agent assist & real-time guidance
  • Call recording & quality monitoring
AWS Connect Nova Sonic Contact Lens
Agentic AI

The Intelligence Layer

A deployable agentic engine that sits inside your own environment. Reads data, reasons through cases, takes action, escalates when needed — within guardrails compliance can stand behind.

  • Deployable into your own cloud environment
  • Pre-built for regulated workflows — collections, compliance, servicing
  • MCP-based integration — connects to legacy without replacing it
  • Immutable audit trail — built in, not bolted on
  • ~80% of cases handled autonomously; ~20% escalated to your team

How It Works

Prove value fast. Then scale with confidence.

Every GenWA engagement follows the same principle — start focused, demonstrate results, then decide how far to go.

1

Discovery

Understand your operations, pain points, systems, and constraints. Identify the highest-value use case for a Proof of Concept.

2

Proof of Concept

6–8 week pilot with real data, real workflows. Demonstrate feasibility and measure ROI before any full commitment.

3

Build & Deploy

Design, build, and deploy a production-ready solution. Full integration with existing systems, compliance built in from day one.

4

Scale & Optimise

Expand to additional use cases, optimise performance, build internal capability. You own what we build together.

Every Engagement

What you get, regardless of where you start.

Whether you come in through Advisory, Contact Centre AI, or the Intelligence Layer — these are the constants.

Domain Expertise

Financial services professionals who've built and scaled the operations you're transforming. We understand your regulatory constraints, legacy systems, and operational realities.

Compliance by Design

FCA Consumer Duty, vulnerability management, audit trails — compliance isn't bolted on, it's architected in from day one. FCA-ready from the moment we deploy.

Production-Grade Engineering

Proven patterns from real deployments — not experiments. Scalable, maintainable, and built to run in regulated production environments.

Data Sovereignty

Your data stays in your environment — always. No third-party cloud processing, no vendor lock-in. Full control remains with you throughout.

Fast Proof of Value

Every engagement starts with a time-boxed POC. See results before committing to full transformation. Low investment, real output, evidence-based decisions.

Knowledge Transfer

We don't deliver and disappear. Your teams learn how to operate, optimise, and extend the solutions we build together. You build real internal capability.

Team background (includes)

Vanquis Bank  ·  Capital One  ·  Barclaycard  ·  Chetwood Bank  ·  Intrum  ·  Arrow Global  ·  KotoCard

Get Started

Not sure which track is right for you?

Start with a 30-minute conversation. We'll identify your highest-value entry point and whether a POC makes sense — no commitment, no pitch deck.