Agentic AI · Regulated Industries

We've run regulated businesses at scale.
Now we're bringing Agentic AI to the problems we lived.

Your operations are under pressure. The tools you have weren't built for this moment.

Compliance pressure. Rising volumes. Customers who expect more. We've been on your side of those decisions — and we've built GenWA to change the equation.

Not technologists who discovered fintech. Practitioners who've navigated FCA scrutiny, built acquisition through to collections operations, run contact centres, built digital strategies, and delivered technology at scale inside regulated businesses.

John White, Founder GenWA
John White — Founder & CEO
CEO (SMF1) — KotoCard
CTO & senior executive — Vanquis Bank, Chetwood Bank, Arrow Global, Intrum
30+ years running regulated businesses at scale
Professionals working together
80%
cases handled
autonomously
100%
audit-logged
by design
6–8 wks
scoping to
live pilot

The Business Reality

The gap between what's demanded and what's possible is widening.

Volume is rising. Regulation is tightening. Margins are under pressure. Your customers have permanently raised their expectations.

Volume

More cases. Same headcount.

Operational volumes keep rising — but hiring can't keep pace.

Compliance

Regulation is only going one way.

More documentation, more auditability, more personal liability.

Cost

Efficiency isn't optional anymore.

Margins are under pressure. Doing more with less is the baseline expectation.

Customers

Expectations have permanently shifted.

Your customers expect speed and resolution — not hold queues and callbacks.

What We Offer

Part technology. Part trusted guide.

Most clients start with advisory — a current state assessment and a scoped POC. The Intelligence Layer deploys when they're ready. Your setup, your call.

Advisory

The Trusted Guide

Senior practitioners who've run financial services at scale. We find where AI adds genuine value — and where it doesn't.

  • Current state assessment — where AI will actually help
  • Use case prioritisation — what to build first and why
  • POC design & delivery — scoped, structured, low-risk
  • Team enablement — alongside your people, not around them
View Advisory services →

Technology

The Intelligence Layer

A deployable agentic engine inside your AWS environment. Your data never moves. Compliance is built in from day one.

  • AWS-native — deploys into your account, data stays put
  • Pre-built for collections, compliance, servicing
  • MCP-based integration — connects to legacy without replacing it
  • Immutable audit trail — built in, not bolted on
About the Intelligence Layer →
Team working together Professionals collaborating

How We Start

Start with one problem.
Prove it. Then scale.

6–8 weeks. Defined scope. Real output. A decision based on evidence — not a vendor promise.

01

Pick one use case

Collections is the natural entry point — high volume, clear outcomes, measurable ROI. We scope it together.

02

Deploy into your environment

GenWA integrates alongside your existing stack. No rip-and-replace. Your data stays in your AWS account.

03

Prove the value, then decide

Evidence to scale if it works. A fraction of a transformation budget to find out if it doesn't.

6–8 Week POC — What Happens When

Wk 1

Discovery & scope

Wk 2–3

Data & integration

Wk 4

Agent build

Wk 5–6

Test & tune

Wk 7

Live pilot

Wk 8

Results & roadmap

Start a POC conversation
Team collaboration session

Use Cases

Real problems. Proven patterns.

High-volume, compliance-heavy, decision-rich operations. These are proven starting points — GenWA configures to your specific operations and workflows.

Team background (includes)

Vanquis Bank  ·  Capital One  ·  Barclaycard  ·  Chetwood Bank  ·  Intrum  ·  Arrow Global  ·  KotoCard